Does Your Role in a Networked Value Constellation Match Your Business Strategy? - A Conceptual Model-based Approach

Due to the worldwide connectivity provided by the Internet, organizations are able to participate in dynamic networked value constellations; networks in which organizations jointly create value and satisfy customer needs. Participating in a networked value constellation does however increase the complexity of an organization’s environment, making correct and deep understanding of the organization more complex. In this paper we utilize the business modeling techniques e 3 value and e 3 forces to (1) understand a networked value constellation and how a specific organization is interwoven in this constellation, (2) understand the strategic position of an organization surrounded by environmental forces and, (3) analyze if the business strategy, as chosen by an organization, is consistent with its position in the networked value constellation. An industrial strength case study was conducted in the Dutch aviation industry.